Valentino hits the billion dollar mark

Once a fading fashion house, Valentino has now become a billion-dollar brand. In 2007, when Valentino Garavani left the fashion house he founded in 1959, the label slowly slipped from the spotlight. The older generation adored the lace details and romantic touches. The brand still had a place on the red carpet; however, younger women steered clear. Today these younger women desperately want to add Valentino’s signature pumps and gowns to their wish lists.

New talent and design seem to have reinvigorated Valentino. After a decade of work designing the house’s accessories, co-creative directors Maria Grazia Chiuri and Pierpaolo Piccioli took over in 2008. Since then, sales have boomed and will continue to do so, if this dynamic duo keep at it. The brand’s sales grew by 48% in 2015 to reach $1.07 billion and many expect the large sum to continue to grow throughout 2016. The duo took Valentino from the red carpet to basically everywhere else but have still managed to preserve the brand’s signature romantic looks. Whatever they have done, it’s worked.

The major turning point was the 2010 fall-winter collection. The two co-creative directors took the brand and gave it a bit of an attitude. It was more ready-to-wear than couture and that appealed to a whole new generation. This was when one of fashion’s signature product was created: the Rockstud. A high heel, trimmed with metal studs, took the fashion world by storm. These two incredible designers brought the brand to where it is now, where Valentino will continue to thrive.